Independent advisory from someone who has carried the quota. Ten years building and running enterprise accounts, partner programs, and go-to-market motions across the UAE and EMEA — now applied to your business.
SONCAN is Cannon Mascarenhas' independent consultancy. It runs on the same instinct that built SMSGlobal's EMEA partner program and carried enterprise accounts like Emirates Auction, Jashanmal Group, and Jumeirah Group: find the commercial lever, pull it, and stay accountable to the number.
That instinct now works two ways at once. As Commercial Lead, Enterprise and Government Accounts, SONCAN drives enterprise sales and market development for an established CPaaS platform. As an independent advisor, it shapes go-to-market strategy for earlier-stage Telecom and communications businesses stepping into the same market.
The result is advice that isn't theoretical. It's informed by what's currently working, this quarter, in the same region you're selling into.
Switched from Twilio expecting a headache. Got a US number live in three days instead, with Cannon checking in the whole way through — genuinely one of the smoothest onboarding experiences I've had with any vendor.
Cannon has been attentive, professional, and always willing to help at every stage of the process. His support made our onboarding smooth and genuinely enjoyable.
Cannon was meticulous in completing the transaction and easy to deal with. I thank him for his constant follow-up — he is the best.
Cannon was super helpful, proactive, and fast — thank you for treating the little guy like royalty.
Things were simple and quick getting set up with SMSGlobal, thanks to Cannon, who walked us through everything himself.
Excellent customer service.
Three ways this engagement typically starts. Most conversations begin narrower than this and grow once the fit is clear.
Owning and expanding named accounts end to end: relationship, renewal, and revenue, run by someone who has carried the number.
Designing and standing up partner programs for CPaaS and Telecom platforms entering or expanding in the MENA/GCC region.
Strategic positioning and market entry for earlier-stage communications businesses, grounded in what's currently converting locally.
One conversation is usually enough to know whether SONCAN is the right fit. No deck required on your end.